Throughout this course you have been preparing separate components of a comprehensive 2,500-word financial analysis (excluding tables, figures, and addenda) of a chosen company following the nine-step assessment process detailed in Assessing a Company’s Future Financial Health.
There are three parts to the final component assignment of the case study.
Part One (Case Study Component 4)
Apply the final three steps of the nine-step assessment process to develop a 750-word analysis of your chosen company: Southwest Airlines
Viability of the 3-5 Year Plan
Stress Test Under Scenarios of Adversity
Current Financing Plan
Access the three prior component assignments, that you submitted in Topics 2, 4, and 6. Integrate these three assignments into the final case study submission along with the Component 4 assignment in this topic to provide a comprehensive analysis inclusive of all nine steps that flows from start to finish.
Assume that you will be presenting your analysis to a group of senior management at your place of employment that urgently needs to know this information to make a major financial decision for your company. In 250 words, develop an introduction to your analysis that can serve as an overview. Consider factors that might impede their ability to focus on the information you are presenting. For example, some of your audience may be pressed for time, another may have a crisis in their work team that needs to be attended to quickly, and others may simply not be paying attention. You have one chance to impress them; keep your overview focused, succinct, and informative. Present only key and other potentially relevant points this group needs to know.
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