My course is MSc international fashion management. The topic of this work is contemporary issue in fashion industry.
My top is: Adding bricks to clicks: the role of physical presence for fashion pure play e-tailers.
As many pure play e-tailers are opening physical stores at the moment, for example the industry giant Amazon. And Jack Ma from Alibaba said this year “pure play e-tailers will die”
provisional aim: To analyse what role the physical presence play for pure play e-tailers in fashion industry, and to critically explore the future trend of integration of online and offline.
– To analyse customers expectation of online and offline fashion retailing.
– To identify the current fashion pure play e-tailers market and in-depth market competitors in today s omni-channel revolution.
– To explore the value of adding physical presence to for luxury/premium/fast fashion brands
– To determine the issues that consumers are facing when using fashion pure play e-tailers and their expectations.
– To explore the future business model for fashion pure play e-tailers the effect of online and offline integration on consumer shopping behaviour.