So you want to create an information product? You and everyone else with a dream of internet riches.
So how do you overcome the biggest and most common obstacles to creating, marketing info products?
The answer for me is clearly article marketing.
One reason is that most people struggle with creating content. The best news you may here this year is that when you are an article writer and article marketer, you are creating great content every time you write an article . You get past the biggest challenge easily and all the time.
Creating info products
So now you have some content in the form of your articles . So how do you turn these articles into products?
Good question. Now check out these two answers:
1) Take several articles you have written and bundle them into one document. This can be a mini-guide, a special report, or even and ebook. They can also be repurposed into teleseminars and other audio products. Teach these articles in front of a camera and you have the material for a DVD.
Getting the picture?
2) Take a 7 tips article you have written and write an article about each tip. Then turn each article into a chapter. Now you have a 7 chapter eBook that can be turned into a teleseminar, a telecourse, and audio CD, etc.
Marketing your info products
“If you build it they will come” was a great line in a movie but does not work in internet marketing, You have to let your ideal prospects know you are out here and direct them to your products. You do this by writing great quality articles and in the resource box inviting your prospects to get a free sample of you information products. Then follow up with offers to invest in your info products.