Writing articles is another effective way to build your list with quality leads. Most article directories like to see articles of about 500-700 words. And they give more exposure to articles of that size. Your articles are designed to give valuable content, information, and resources that will build trust with your prospects and filter out the people who don’t resonate with you.
In your articles you will want to include the keywords (which you found from your market research) that your target market is using. Writing keyword-focused articles will help you get your webpages ranked well in search engines like Google, Yahoo and others, and thus will generate highly targeted traffic from the article directories.
The articles that you submit include an author’s resource box where you provide information about yourself and your business, including a link to your website.
Then the directory allows other publishers and webmasters to reprint your articles as long as the resource box that you carefully crafted is left intact.
Your resource box should emphasize the benefit of joining your list along with a description of your opt-in gift.
The more articles you have in the directories, the better chance you have of building your list quickly and having your targeted leads find you.
Writing live can be a very lucrative way to get your message out and get clients. Here are some tips of where to find writing opportunities:
- Write a blog post and then repurpose it as an article
Post your articles in articles directories such as
- Post your articles in LinkedIn’s Pulse article directory
- Create an opt-in gift such as a free report where you write out steps someone can take to achieve a goal related to your topic.
- Write out an email series that can be sent out in your autoresponder to those who opt-in to your list.
Buy professionally written articles that you can customize and use as your own. Two sources are:
WordPress.org is a free blog software program that you can upload to your own site and it allows you to have your own domain name. WordPress provides files that you download from their site and upload to your site. There are developers all over the world who create plug-ins (tools) and themes for WordPress, so there are many options to choose from. Most of the plug-ins and themes are free.