The Bullwhip effect is often used to describe the magnification of demand variability due to distorted information through the supply chain. A classic example of this was during the “dotcom” bust of 2000 when demand variability for broadband equipment was magnified several fold as information was transmitted through the supply chain. The end result was that several companies were planning for unrealistic demand, and many companies shut down when this demand failed to materialize.
Using the Argosy University online library resources and valid Internet sites, research a company that is actively using Enterprise Resource Planning (ERP) and Materials Resource Planning (MRP) systems to manage its processes, resources, and operations. You can choose a technology company that has survived the dotcom era or any other company that has lived through a very rapid change in demand forecasting such as what occurred as a result of the fiscal meltdown and the liquidity crisis in 2008.
Based on your research, respond to the following:
- Analyze some of the processes that the company has put in place to plan for sudden and drastic changes in demand.
- Evaluate the success of the initiatives and analyze the reason for the result.
- Based on the lessons learned, what else could the company do to plan for future disruptions?
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
- Read your peers’ answers.
- Provide substantive comments by
- contributing new, relevant information from course readings, Web sites, or other sources;
- building on the remarks or questions of others; or
- sharing practical examples of key concepts from your professional or personal experiences
- Respond to feedback on your posting and provide feedback to other students on their ideas.
- Make sure your writing
- is clear, concise, and organized;
- demonstrates ethical scholarship in accurate representation and attribution of sources; and
- displays accurate spelling, grammar, and punctuation.