changing capacity of seats in cinema (introduction)


Order Description

write an introduction for my assignment in operation management.
which has given down:
Assignment brief some clarifications,
the topic is Cinemas face the perennial problem of unused capacity for a typical showing. Investigate recent initiatives by various chains to address this issue through luxury seating and discuss the implications of such changes on capacity. Your essay should also include a discussion of a capacity planning decision by a theoretical independent cinema owner, to replace some existing seats with luxury seating; your argument should include a breakeven analysis .

Investigate recent initiatives by various chains to address this issue through luxury seating
This is the first part of the essay and should include reference to news articles concerning attempts by (mainly) UK based cinema chains to install luxury seating. This will serve as providing the background to the essay. Remember, this is a CAPACITY PLANNING essay not a marketing one. Make sure your observations are capacity related – do not consider marketing issues.
In this section you may also give mention to the way luxury seating has been installed in other industries (airlines etc.). Again, the emphasis should be on capacity not customer/seat related issues.
Discuss the implications of such changes on capacity
Your background section should naturally lead you to consider the implications of installing luxury seats on overall capacity and of meeting customer demand. This section is the link to the main part of the essay which is the practical problem.