Write a 500 word APA style essay to answer the following:

Compare and contrast the Industrial Organization (I/O) approach with the Resource-Based View (RBV) approach to gaining strategic competitive advantage.   What are their relative advantages and disadvantages?

The paper must be in APA Style, to include a cover/title page, running headers, proper font and line spacing, and citations.  The use of a reference page will also be required, if only to reference the text.  An abstract WILL NOT be required.

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