Discussion one (75-150 words)
This week the reading has discussed products such as Coca-cola and how these products segment the market. For instance, Coke focuses their marketing towards the youth market and Diet Coke is marketed towards older adults.
- For this discussion question, select a company that markets their products to similar, yet different, market segments. Be sure to identify the products and the market segment.
- Discuss the way the product is marketed. Do you think the company should market to any other segments? What recommendations would you give to this company?
Write a 2-3 page paper. (Note: The Venn diagram should be located on a second or third page and can be any size as long as the instructor can see all the elements of the diagram clearly.)
Create an original product. Describe your product and explain its use and purpose.
Create a Venn diagram (see figure 3.6). Mark each segment (three or more) of the market that your product will impact. Explain how it will impact that market segment. Elaborate on the depth and breadth of the market idea.
(Note: You will continue working with this product throughout the course so give it some thought and come up with something that will impact a large market share!)
Include a cover sheet and 2-3 references. Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.