Establishment of a Start-Up Business and an Accompanying Website

Establishment of a Start-Up Business and an Accompanying Website
Scope statement of a project uses to provide a document-based in accordance with all the decision-making activities with respect to the project. As per the comments provided by Kerzner and Kerzner (17, p.56), it has been known that the scope statement of a project has the ability in directing the project towards required efforts. In addition to that, with the help of scope statement, the project managers become able in developing communication among the scope of the project, stakeholders related to the project, and the entire team related to the project. In accordance with the words of Heldman (18, p.3), it has been known that the project team develops the scope statement initially in the lifecycle of the concerned project. In addition to that, the respective team in order to define the barriers related to the project. It has been known that the scope statement of a project involves several deliverables. These have been encountered as follows:
Objectives that are needed to be met by the concerned project as well as the business
Constraints of the project, such as time, costs, and resources that are essential for the project
Project assumptions that have been expected by the responsible managers of the project
Critical factors that are required in accordance with successful completion of the project
A relevant diagram that will reflect all the tasks that are needed to be completed in order to successful completion of the respective project
 
WBS Dictionary
The dictionary of Work Breakdown Structure has been reflecting the tasks that are needed to undertake in the respective project. This consists of the non-critical as well as the critical tasks related to the concerned project. As per the comments provided by Bowers and Khorakian (1, p. 7), it has been found that the WBS dictionary helps the project managers in distributing the time and the tasks as per the skill sets and efficiency of the human resources that are related to the concerned project.

Figure 1: WBS Dictionary
(Source: Created by the Learner)
Out of Scope Item
In the current project, the ongoing operations and maintenance are not included.
Constraints
There are various contracts can be noticed in the project. Cash flow can get stagnant in the project along with financial problem for raising the fund. Financial constraints include the major issues associated for inaugurating a new venture.  It consists of poor access for loans and debt, no proper financing options, lack of availability for the business equity capital, and the issues rose for underdeveloped market at the targeted place for opening a new company. Entrepreneur cannot convince the investors to invest capital for the new venture. Entrepreneur can face the infrastructural constraints for opening a new company. The infrastructure constraints will include the irregular electricity and water supply, intermittent energy, lacking of proper transportation facility. Entrepreneur cannot get the proper advice for building the market plan.
Assumption
Assumption relative to the project management uses to provide a medium-term with respect to the overview of the planning.
From the words of Diaby and Karwan (17, p. ), it has been known that the assumptions related to the project delivers the details of the project and the associated tasks and resources.
Those are needed to assign to the project in order to complete successfully the project.
Scope Control
Scope control can be measured with the help of performance of the relative tasks against the baseline of the work summary. As per the opinions of Guo et al. (11, p. 817), it has been seen that the scope control is significantly important for a project management, as this allows to understand the effectiveness of the project. In accordance with accomplishing the task within the given timeframe, it can be said that scope control is essential for choosing the appropriate prevention action with respect to the effective explorations of the project.
Name
Role
Responsibilities
A. Smith
Shareholder
–          Provide financial support
–          Approve the project proposal

R. Jones
Manager of Project
–          Managing entire operational task
–          Manage financial distribution
–          Resource allocation and work allocation

A. Williams
Team Leader
–          Measuring and verifying project
–          Requesting for changes
–          Controlling team members

P. Taylor
Team Member
–          Conduct the operational work
–          Communicate the issue with lead

G. Brown
Team Member
–          Conduct the operational work
–          Communicate the issue with lead

Table 1: Scope and management of responsibilities
(Source: Created by learner)
 
Alles, M., Brennan, G., Kogan, A. and Vasarhelyi, M.A., 18. Continuous monitoring of business process controls: A pilot implementation of a continuous auditing system at Siemens. In Continuous Auditing: Theory and Application (pp. 1-6). Emerald Publishing Limited.
Badewi, A., 16. The impact of project management (PM) and benefits management (BM) practices on project success: Towards developing a project benefits governance framework. International Journal of Project Management, 3(), pp.761-778.
Guo, F., Chang-Richards, Y., Wilkinson, S. and Li, T.C., 1. Effects of project governance structures on the management of risks in major infrastructure projects: A comparative analysis. International Journal of Project Management, 3(5), pp.815-86.
Itomic.com.au (18) Top 1 Website Project Risk Factors available at: https://www.itomic.com.au/top-1-website-project-risk-factors/  [accessed on: 5th July 18]
Establishment Of A Start-Up Business And An Accompanying Website Establishment Of A Start-Up Business And An Accompanying Website
 
Introduction
1.1 Purpose of the project management plan
In case of a start-up business, marketing is a basic method, which requires to be incorporated in order to enhance sustainability. Along with this, a high valued customers and huge amount of market can be acquired by the process of online advertisement, which can be conducted by an effective website development. As for this reason, website development for a start-up business and effective budgeting are necessary aspect for a business process. Thus, in the current report, a systematic analysis has been conducted in order to establish a proper budget plan with minimal resource allowance. Therefore, the workplace skills as well as organisational progress can be enhanced properly. In case of the start-up business and in future can effectively obtain proper sustainability in competitive market.
1. Project goal (SMART)
Specific: To run about 35 storefronts and a website for increase capital venture by acquiring customers
Measurable: To enhance strong sense of customer morale and loyalty towards the brand bib expertisation of staffs
Attainable: To lower the market competition by acquiring property market sustainability
Realistic: Losing rivalry of competitors as well as enhancing outcome and retention of potential customer to increase high revenue and productivity
Time bound: About 3 years will be required in order to have a sustainable business revenue and customer outcome
Justification:
Three years time will be required to establish the business properly in the scenario of newly started business. According to Badewi (16, p.31), in case of a start-up business plan the business requires a sustainable growth. However, in this period, the business growth is not properly achieved by man business. Thus, three years of buffer-time can be provided to the business in order to achieve sustainability at post-establishment period. Along with this, in the context of current BB and BC business market, the companies are having tremendous market competition in the aspect of customer acquisition. Therefore, the website incorporation at business has become a necessary aspect.
1.3 Key Constraints
There are various business constraints can be noticed in which cost and time management is the main issue. Apart from this, reputational issue can be also impact in the project performance.
1. Alternative considered
There must be some other alternatives or planning necessary that can provide support if the current plan fails.
. Scope management
In this scenario of the start-up business planning, a website development is required in order to develop the business effectively. Besides this, proper acquisition of market can be achieved by the business process of the company, which can be provided by website. In this way, a huge market can be acquired by the company. The execution of the project is going according to the project scheduling. However, there are some constraint are present which are providing challenge in execution process. The business outcome can be obtained after achieving competitive advantage. As for this reason, an effective marketing by the help of BB or BC communication strategy can be conducted. On the contrary, Laine et al. (16, p.33) argued and commented that, these aspects has driven the aspect of website development. A high valued customers and huge amount of market can be acquired by the process of online advertisement, which can be conducted by an effective website development. As for this reason, website development for a start-up business and effective budgeting are necessary aspect for a business process. As for this reason, the company has decided the divide all type of customers according to different demographic perspective. However, Marchewka (1, p.173) argued and commented that, in case of a attire designing and production, a company can conduct a thorough market research in order to know the demographic characteristics, major preferences about attires and preferred style as well as material. The overall business outcome can be delivered by the effective business strategy development with online service of goods. According to Guo et al. (1, p.815), these can help to conduct a proper venture about customer acquisition and market making.
3. Time management
 
 
Figure: Time management
  (Source: Created by learner)
3.1 Milestones
Milestones
Estimated Timeframe
Hiring builder
18..18
Preparing building
.11.18
Table: Milestones
(Source: Created by learner)
. Cost or Budget and Procurement Management
Monthly expense
Project Monthly Expense
Percentage of total (%)
Salary of  manager or owner
1
.6
All other wages and salaries
15
3.6
Lease or rent
5
1.3
Advertising
1
.1
Delivery expense
5
.
Stock in trade supplies
1
.6
Telephone
55
.11
Other utilities and expenses
7
1.
Insurance
5
1.3
Consumable expenses
1
.6
Interest
15
3.1
Maintenance

.13
Total cost
36
 
Table 1: Monthly expense
(Source: Created by learner)
One-off costs
Projected one-off costs
Percentage of total (%)
Fixtures and equipments

.13
Fit out
3
.6
Installation charge
15
.31
Deposits of utilities and liabilities
1
.1
Professional and legal fees
1
.1
Permits, license and registrations
3
.6
Promotion and advertisement as well as other marketing strategies for opening
1
.1
Cash
5
5.16
Insurance, goodwill, rent, lease and others
15
3.1
Contingency cost

1.86
Legal and professional
1
.6
Contingency costs
11
.7
Other monthly cost after website development
5
1.3
Total estimated start-up capital
8,5
Percentage of total (%)
Table : One-off costs
(Source: Created by learner)
Project WBS (or PBS)
 
Figure 1: Work Breakdown Structure
(Source: Created by learner)
5. Human resource management
The start-up business for garment-retail company enquiries may budget liabilities to perform. As for this reason, a proper budget planning can lower the risk of over-investments inappropriate way. According to Kerzner and Kerzner (17, p.31), an effective BB or BC business requires support of online promotion as well as purchase and delivery service through online media. On the other hand, the company can conduct proper market acquisition by the help of a huge range of product designing. It has been noticed that, targeting people with 1 to 5 years age category is difficult to deliver. As for this reason, the company has decided the divide all type of customers according to different demographic perspective. However, Heldman (18, p.1) argued and commented that, in case of a attire designing and production, a company can conduct a thorough market research in order to know the demographic characteristics, major preferences about attires and preferred style as well as material.
On the other hand, in case of the website development, a lucrative domain name must present at the top of the website. Along with this, after that, eye-catching advertisements of people and attire can be presented in which celebrities can be present. According to Guo et al. (1, p.815), there must be a proper hosting server needs to be present which is commonly of two major types such as shared hosting and dedicated hosting. However, as the business is with start-up facilities, the shared hosting of server can be incorporated.  It should be protected with the SSL 8-bit certification model which ones required for protecting all kind of customer data in the websites, especially conducting monetary transaction and purchasing. On the other hand, Diaby and Karwan (17, p.18) argued and commented that, with the help of this process a proper strategic operations with Self Hosted word press website platform can be created with high Search Engine Optimisation (SEO) support.
6. Communication plan and governance (RACI chart)
Task
Responsible
Accountable
Consult
Informed
Initiation
Owner and sponsors
Owner
At the initiation, a proper presentation of idea needs to be provided by the owner.
Initiation period is going well as per the estimate strategic proposal
Project planning
Project manager
Project manager and team leader
While conducting project planning, a proper budget planning is necessary.
It informed about the activities and task related to the project and followed by its deliverables. Along with this a proper market acquisition idea as well
Execution
Project team
Supervisor
Constraints of the execution process needs to be documented properly in order to eradicate those after ending of the project.
The execution of the project is going according to the project scheduling. However, there are some constraint are present which are providing challenge in execution process.
Performance control
Quality analyst
Team members
Performance control process and its effectiveness can be provided by the customers review
Performance control at initial period has been properly conducted in spite of having many challenges (Padalkar and Gopinath, 16, p.135).
Closure
Owner
Project manager
At the time of closure, proper documentation is required to conduct.
Documented process has been conducted by project managers.
Table 3: RACI chart
(Source: Created by learner)
7. Stakeholder analysis
In addition to all these, the company would like to collect their customers’ reviews and feedback regarding their website performance to identify the working process of that system. This helps the company hierarchy to maintain their working process properly. In addition to this, the company would monitor their working process in an effective way, which reduces the process flaws. This develops the service quality of the company and can attract customers more effectively than the other competitive firms effectively. In addition to all these, the company would like to reduce their service cost after establishing the initial business structure. Through this process, the new start-up companies can scores more profit from their customers in future times. Moreover, the company would like to develop their website security system, through which the customers can engage themselves safely with the company process. Through this process, the company can enhance their website performance, which reduces the unauthorized access from the trespassers (Alles et al. 18, p. 3). This increases the company reliability to the customers and affects the business process as a whole.
8. Risk management
Based on the study scenario, it can be said that the technology company would face some specific risk factors while developing a new website for their new start-up business. In this context, it can be said that the parent company would face problems like
Conflicts in decision-making:
This particular scenario concentrates on the factors, that the concerning new company would face numerous problems while developing their business website. In this context, it can be said that the organization would like to include huge availability within their website, which creates the conflict between the developer and the organization. This affects the web designing process completely.
Improper coding:
The new company of start-up business would face some other problems regarding web designing is the proper coding development. The company would face difficulties in running their website properly as the improper coding leading the company towards malfunctioning. Through this process, they cannot run their company website properly among their customers. This affects the mindset of the clients and affects the decision new process as well.
Proper process:
Along with the mentioned factors, the concerning company would face some other problems like improper process. For this, the organization cannot run their website smoothly before their customers, and this fails to cover the customers’ queries as well. This affects the customer’s mind. Additionally, the customer would be de-focused from the company background for the inaccessible website structure of the organization.
Third -party involvement:
In this context, it can be said that the mentioned process affects the website designing. In this context, it can be said that the concerning company would face some difficulties like quality establishment. This happens as the two parties have the different types of interest regarding one aspect. In addition to this, the company would face some other problems like malfunctioning and performance disturbance while performing. This affects the customer’s accessibility while choosing the exact product from the company (itomic.com.au, 18).
Along with all these mentioned factors, the company would face some other problems like stuff turnover, through which the company cannot run their website properly among their customers.
. Project feasibility
The online sales of the products over the commerce websites depends on the description of the products. The sales of any product are depended on the need of the customers. Description of the products aims to meet the customer needs in order to promote a sale. In order to promote the sales over the internet, the organization can promote the description in such a way that it can attract the consumers and can provide a competitive advantage with the other websites in the market tar are doing business on garments. In order to promote the sales, the description of the garments can be planned in two ways such as written description and the other one is images. Images can act as the preliminary factor to catch the eyes of the consumers. The images of the products act as the primary description of the garments as the customers can understand about the garment. A written description cannot make a clear view of the design and the style of the garments. In this case, the images act as the description of the garments. However, the written description adds extra advantages in order to make sales. In this section, the description can be in a way that catches the attraction of the consumers. On the other hand, the proper description such as size, colour, cloth type and other things that indicates the quality of the garments helps to pull the customer towards a sale. The catchy words such as discounts and other facilities work as the push factor as the discounts and other facilities attract the customer to look into the products and help to generate a sale. In this case, the organization can use more than two pictures to provide a better view of the garments. On the other way, it can use catchy words to catch the customers. Moreover, the proper detailed description of the type of clothes, rating, size, price, colours ads extra advantage.
Post-project plan
In this context, it can be said that the concerning clothing company would like to plan some specific post-project strategies to develop the business process efficiency. Based on the current scenario, it can be said that the company, which initiate a business among the competitive market, would like to maintain some activities even after designing the website or complementing the post-project plan. In this process, it can be said that the concerning company would like to maintain their service like business policies properly and in an authentic way of maintaining their business process. In addition to this, the organization would like to monitor their business processes, like website performance. Along with this, the company would like to alter their faulty business process and develop their website performance constantly. These efforts gradually attract more customers towards the company background and affect the business process of the company as well (Tabikh, 1, p. 33).
Conclusion
Henceforth, it can be concluded that, with the help of effective project plan, the business start-up can be properly done. Along with this, the risk of fall of budget can be effectively mitigated by the proper budget plan, which might effective for better service outcome. On the other hand, in case of a start-up business plan, the sustainability in the competitive market is necessary which can be provided by a proper planning. Besides this, proper project management to plan for a website development can enhance the customer outcome and acquisition of a huge market place. Thus, the advertisement and promotion as well as product service can be provided by the proper project plan. Thus, in this the project management plan with suitable time, work and budget planning can elevate business outcome of a company their start-up condition and helps to achieve sustainability as well as competitive advantage.
Laine, T., Korhonen, T., Suomala, P. and Rantamaa, A., 16. Boundary subjects and boundary objects in accounting fact construction and communication. Qualitative Research in Accounting & Management, 13(3), pp.33-3.
Lee, T.S., Ariff, M., Shoki, M., Zakuan, N. and Sulaiman, Z., 16. Assessing Website Quality Affecting Online Purchase Intention of Malaysia’s Young Consumers. Advanced Science, Engineering and Medicine, 8(1), pp.836-8.
Marchewka, J.T., 1. Information technology project management. Hoboken: John Wiley & Sons.
Padalkar, M. and Gopinath, S., 16. Six decades of project management research: Thematic trends and future opportunities. International Journal of Project Management, 3(7), pp.135-131.
Pappas, N., 16. Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, , pp.-13.
Tabikh, M., 1. Downtime cost and Reduction analysis: Survey results.
 

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