Today, social networking sites are used by everyone from teenagers to grandparents. The reason behind the success of social networking site is their popularity and convenience, especially Facebook. About 100 million people in the United States are a part of Facebook. And if Facebook can connect thousands of people around the world for socializing, why not benefit by using it to advertise your product or service? Imagine how far your advertisement will reach when you post it on Facebook. It is naturally more advantageous and economical than expensive pay-per-click ads appearing elsewhere on the internet.
One simple rule about the mindset of Facebook users do not want to leave the page they are on and go to another page less interesting. Simply placing ads which will take them directly to the advertiser’s website is not a good idea. Instead, try focusing on creating a Facebook page for your particular product/service so the user doesn’t feel he is being taken away from Facebook for something of no interest to him.
When advertising with Facebook, make sure the user’s needs have been kept in mind. Images attract people to read or learn more about that particular product. Any advertisement with more text and fewer images generally won’t attract people. Humans tend toward checking out images rather than reading text.
For this reason Facebook advertisements must have an attractive, but short tag line connected to an image. It is then necessary for the ad to be regularly updated, as stale ads do not entertain users because the ad offers nothing unique to look at.
Here are a few points about how Facebook advertising works:
1. Choosing a target – Facebook users provide detailed information about themselves such as their likes, hobbies, education, and so on. When advertising with Facebook, companies can make use of this information and target groups most likely to be interested in their particular product/service.
2. Tracking users – Facebook keeps a tab of how many times a user has clicked on a particular advertisement, but doesn’t track what happens after that click. It is the company responsibility to track what or if a particular user clicked and purchased anything, or just browsed and moved on.
3. Pop ups – Facebook advertisers knew traditional ads won’t be noticed. Instead they offer ads which have around 135 characters and an attractive image. Normally around 3 to 4 ads run at a time in the vertical column at the side of a Facebook page.
4. Be aware that Facebook rejects any ad that is dangerous or has lewd content which doesn’t suit certain age groups. It is a part of their advertising policy.
In conclusion, advertising on Facebook is different from advertising on Google. People turn to Google to find information, not look at advertising. Therefore ads are best placed on Facebook where the user doesn’t mind spending a minute or two more reading your advertisement. Who knows, it just might appeal him.