Here’s a radical concept—treat your employees as well as you do your best customers, and your business will reap rewards beyond your wildest imagination.
Entrepreneur Richard Branson, who is celebrated for running incredibly successful companies built around happy workforces, writes: “Your employees are your company’s real competitive advantage. They’re the ones making the magic happen—so long as their needs are being met.”
It’s tough to argue with Branson’s logic. Satisfied employees are simply more productive and more efficient. They tend to work harder, contribute more, and call in sick less. They feel empowered, appreciated, and are more loyal. They stick around so companies don’t have to spend as much time and money recruiting and training new workers. Happy employees also tend to rave about their workplace, which can often attract new talent. When job seekers are clamoring to work for a company, that company gets to choose the cream of crop to join their team.