Most worthwhile projects or goals require a series of steps and perseverance as time passes in order to complete and accomplish. To execute any complex project or achieve most worthwhile goals will require concentration, dedication and a few steps accomplished over a period of time. All that is also true about anything like determining how to recognize a genuine online product review site. Here’s our tips on how to recognize a genuine online product review site in five simple steps.

Step 1. First, to use internet review web sites successfully you must appreciate that most internet review sites are not impartial. In fact most reviewers will receive an incentive payment, or other reward, if you buy the product after visiting their review site.. This can be really crucial since all those that rely on reviews need to balance what is said in favor of a product upon the incentive to offer the review. The US FTC requires that all web sites which sell items must declare their interest, so the first task after finding a review for a product is to check for the site’s declaration of receipt of incentivisation. If you do not really do that step, you may be inclined to trust the reviewer to be unbiased more than you should.

Product review sites are nevertheless, still very much worth reading as the good ones do usually contain additional information on the product, and give details of personal experiences in using the product.

Step 2. Try to work out whether the reviewer has bought the product themselves. Surprisingly, it is quite rare that a reviewer makes it clear that he has bought and used the product. Some affiliates use review information supplied by the product producer, possibly just adding other opinions found elsewhere on the web. This is a crucial step that will need your full attention. Do it right in this way: By looking for any declaration on the review site, such as; “we never provide review unless we have bought and used the product ourselves”. The primary reason is that a third-party review made up from the product producer’s views of their own product is frankly not a true review. The product may be very good, but such a review will hardly be less biased than just reading the producer’s own advert!

Step 3. Try to establish whether the reviewer has really used the product. I see many reviews which seem to have been made within a few hours of purchase, particularly internet marketing products, which again are of doubtful worth.. The reason behind this is to avoid buying any product when the reviewer, when writing, was in the first impression stage. Comments such as; “this system (product etc) will surely repay more many times over”. Also, beware of statements such as; “I am going to make so much money with this” in the future tense. Likewise, it’s good to look for reviews where the reviewer speak in the present and past tenses; “I am making a lot of money with this”, or “I have made a lot of money with this”, bear far more weight than expectations which may not be borne out from experience.

Step 4. Look out for critical points in the review. In life perfection is rare, and in the products we buy even rarer, in my opinion and experience. Simply to clarify and explain that somewhat, I would suggest that a reviewer that finds perfection in every part of a product is most often either not being completely truthful, has little critical ability, or may simply be very inexperienced. Either way, I would not put much reliance on such reviews..

Step 5. Find out more about the reviewer, especially whether they have other web sites or blogs. Many reliable reviewers, despite earning cash from their reviews, run large lists of subscribers who read their emails avidly and stay subscribers for many years. These reviewers are highly experienced especially within the internet marketing field. In addition, while they do make a lot of money from their reviews, they depend upon pleasing their followers to earn a living, so they would be extremely foolish to provide reviews recommending poor products, as their subscribers (affiliate product buyers) would soon desert them.

At the end, when you have stuck with the above tips all the way, you’ll have succeeded and after this can sit back and relish the rewards of this success. You may pat yourself on the back and congratulate yourself for having made it! You set out to achieve your main goal and you succeeded! You “climbed the Mountain”! Now benefit from the view from the top!

For those who didn’t keep to the tips above, well, condolences will be in order. Your chances to recognize a genuine online product review site will be really low, a genuine “long shot”!

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