How to Write an Effective Press Release

Press releases can be extremely effective tools when it comes to generating publicity for your site, though before you go and submit what you may think it a work of art to a press release service, you need to make sure it’s going to get attention. In this article, I’m going to teach you how to write a press release that’s guaranteed to get you attention.

The main thing to remember when writing a press release is that it doesn’t have to be a work of literary art in the sense that it must sound like it was written by a Shakespearian author, you just have to remember that a press release has to grab attention and nothing else.

The story is the most important thing about a release and if you can get that story to the reader in only 100 words, then you need to be sure to leave it at that. don’t waffle on, don’t give the reader more information than you need to and don’t bore them. If you can deliver your titanic story in as little words as possible, you’re definitely on to a winner.

When writing, be extremely descriptive, without going overboard. Deliver the who, what, when, where and why and then end it without giving any more information. In a lot of cases, it’s even a good idea to leave the reader (the media) hanging as in a lot of cases, this can increase your chance of getting an interview which will fuel more attention for your product or business.

If you can achieve this, your press release will be a winner. Then all you need to do is to submit your release to a press release company — I always recommend using Press Platinum as they’re extremely cheap and have a huge contact list — and then watch the interviews and media attention flood in!