McLaughlin, G. C., & Caraballo, V. (2013). Chance or choice: Unlocking innovation success. Boca Raton, FL: CRC Press. This the name of the book, please note that it is a must that the writer read chapter 1-5 of the above mentioned book to complete this project. Thanks
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Journal of Travel & Tourism Marketing
ISSN: 1054-8408 (Print) 1540-7306 (Online) Journal homepage: http://www.tandfonline.com/loi/wttm20
Peter F. Kaminski , Geoffrey L. Gordon , C. Anthony di Benedetto & Denise D.
To cite this article: Peter F. Kaminski , Geoffrey L. Gordon , C. Anthony di Benedetto & Denise
D. Schoenbachler (1995) Destination Advertising:, Journal of Travel & Tourism Marketing, 4:2,
1-21, DOI: 10.1300/J073v04n02_01
To link to this article: http://dx.doi.org/10.1300/J073v04n02_01
Published online: 02 Nov 2010.
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