Learning Activity #2

Amazon, Google and Southwest Airlines all use data to make decisions. Select one of the three companies and research how they use data to make decisions.

Using the class material and your research, explain how the company you selected uses data and why it works for them.
Can you see the system working for a smaller company or a company that has a different purpose?
Does data use in decision making have advantages and disadvantages? If so what are they?
Did the company you selected address these advantages and disadvantages in its data driven decision-making? Be sure to support your reasoning using the course and research material.

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