Analysis of Information Risks With increasing severity and frequency, the business world is becoming a victim of high-profile data leaks that starts wit a simple click of SEND button or even an innocuous instant messaging conservation. The unintentional leaks are made more complex by the collusion between outsiders and insiders which is aimed at using such information for illicit purposes. For many businesses, losing of customer lists or information is not only their risk. Merger, and acquisitions, intellectual property, distribution strategies, product launch dates and other confidential information that is essential in the day to day operation of the business must be safe so as to sustain their competitive advantage. Information leaks cause not only daunting monetary costs but also brand and reputation loss, regulatory penalties and major businesses setbacks.