Analyze various approaches to marketing management by researching and presenting an essay comparing how two different business models practice marketing management in
the 21st century.
Select two companies and prepare a listing of all of the marketing messages the company disseminates through their various communication channels. This might include
public relations, television advertisements, and internet advertising, print messages.
Collect the samples and review the materials looking for a common message (IMC examples). What sort of commonality of message, preference for one form of communication
over another (by frequency), or series of non-related messages. Consider selecting companies that may make key marketing management members available for them to speak
with. Consider asking questions regarding how the company is reacting to changes in marketing management for the 21st century. Consider the 14 points listed in chapter
one in Table 1.1 as a guide. Grades will be based on originality of thought, ability to research and examine and compare two different business models and how they
each implement functions of marketing management. Essays will be evaluated using MLA format requirements. Exhibit the ability to apply evaluative and interpretive
skills learned in the course. The essay should be a minimum of 1,500 words and not more than 3,000 words. Expand your abilities to write concisely.