You are the marketing manager of a large health care organization. Your State has been damaged by a natural disaster, resulting in a mass evacuation of 300,000 people, now living in temporary housings.
What services would you offer to these people?
What promotional strategies would you use to promote your organization’s health care services to these people?
How will their financial situation affect your pricing plan?
What types of resources from your State could be utilized and included in your marketing plan?