Marketing Strategic Business Insights (SBI)

Distinguish between exploratory, descritpve and causal research. Go to the Strategic Business Insights (SBI) website and take the VALS survey (http://www.strategicbusinessinsights.com/vals/presurvey.shtml) to find out your VALS type. What type of research is being conducted – exploratory, descriptive or causal? How can marketers use this information? How accurate is this survey result if you are not a citizen of the United States or Canada?

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