Marketing Strategic Business Insights (SBI)

Marketing Strategic Business Insights (SBI)

Distinguish between exploratory, descritpve and causal research. Go to the Strategic Business Insights (SBI) website and take the VALS survey (http://www.strategicbusinessinsights.com/vals/presurvey.shtml) to find out your VALS type. What type of research is being conducted – exploratory, descriptive or causal? How can marketers use this information? How accurate is this survey result if you are not a citizen of the United States or Canada?