In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include:

  • Discuss the importance of metrics
  • Discuss/assess at least five metrics to measure innovation
  • Discuss/assess at least five metrics to measure marketing strategy
  • Recommend the appropriate metrics to use for your company

Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title page and references

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

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