Module 4 Review

REWRITING:  Begin by rewriting the instructions that pertain to “What to Do Before Jacking Up Your Car” found on page 469, No. 1.  You’ll note that these instructions are very poorly written.  Steps are missing, as are warnings and cautions.  Some of the words are misspelled; there’s some seriously flawed misinformation; and the entire scenario is overdramatized.  Using your common sense, revise these instructions for accuracy, precision and fluency.  If you’ve never performed this task, talk to someone who has experience!

VISUAL COMMUNICATION:  Consider those elements of the instructions that would require accompanying visuals in an effort to achieve effective communication.  For example, the diagonal concept certainly requires an accompanying visual.  So does blocking a wheel.  Don’t use pictures without considering their value to the publication.  And never, never use clip art!  Next, create the necessary accompanying and supporting visuals.

IMPORTANT NOTE:   YOU MAY NOT USE IMAGES ACQUIRED FROM OTHER SOURCES SUCH AS WEBSITES, ETC.  ALL WORK ON THIS ASSIGNMENT MUST BE THE RESULT OF YOUR ORIGINAL EFFORTS.

DESIGN:  Create a tri-fold brochure wherein you combine text and visuals to produce a document that effectively communicates “What to Do Before Jacking Up Your Car.”  You may find it helpful to imagine that you’re working on a major auto manufacturer’s vehicle owners manual.

ASSIGNMENT SPECIFICATIONS:

  • Be sure to stay within the assignment specifications. Remember, the assignment is: What to do before jacking up your car.  Don’t go beyond that point!
  • There is no word limit on this assignment!
  • Be certain to use both sides of the brochure. Brochures with a blank second page will receive a reduced grade of 30 points.  Don’t leave any of the original template text in your finished brochure.  Doing so also will result in point deductions!
  • Be sure to include a warnings and cautions component within your assignment.

 

AUDIENCE CONSIDERATIONS:  This is important: Assume an audience that knows nothing about how to complete this task.  Picture a 16-year-old driver who just got her license and never has encountered this scenario before.  One of your challenges with this assignment is to write this document so that such a user would understand it.  Your brochure should instill confidence in the reader and make her think: Yes, I can do this!

 

IMPORTANT NOTE:  Some of you waited until the last minute to complete Assignment 3.  Don’t wait until the last minute this time; this is a challenging assignment.  Get started now to give yourself the best chance for success and a good grade.

 

The following are specific elements I’ll be examining

when I evaluate your work:

 

WRITING:

  • Revise the original text.
  • Say it simply and say it clearly.
  • Limit sentences to no more than 25 words.
  • Avoid sentence errors, punctuation errors, and mechanical errors.

 

DELIVERING VISUAL INFORMATION:

  • Make text and visuals work together.
  • Be sure visuals serve a valid purpose and aren’t just decoration.
  • Use only original digital photographs and/or illustrations.
  • Use color tastefully and appropriately.

PAGE DESIGN:

  • Make sure the grid structure provide a consistent visual theme.
  • Use versions of a single typeface used throughout the brochure.
  • Create headings that are visually consistent and grammatically parallel.
  • Employ white space for organization and emphasis.

CRITICAL CONTENT:

  • Include emphatic warnings and cautions.
  • Illustrate the diagonal concept.
  • Illustrate how to block a wheel.
  • Remain within the limits of the assignment.

THE ESSENTIAL QUESTIONS:

  • Does the author correctly assume an audience that knows nothing?
  • Would this brochure benefit a 16-year-old driver who just got her license and never has encountered this scenario before?