A company has made a strategic plan that has failed due to some strategic issues. The lake of effective sale forecasting is the major strategic issues behind achieving the expected sales and profit and failure of the strategic plan. On the other hand, co-ordination is another strategic issue that may a reason for its failure because an effective co-ordination is important to make a successful strategic plan. This plan has failed to achieve expected sales and profit of the company due to some strategic issues, so that it should be scrapped because there are several issues associated with this plan. Bevir, M. & Rhodes, R.A.W. Interpreting British governance. Great Britain: Routledge. Jain, C.L. & Malehorn, J. (2005). Practical guide to business forecasting (2nd ed.). Institute of Business Forec. Menawat, A. & Garfein, A. (2006). Profit mapping: a tool for aligning operations with future profit and performance. Grandstaf, M. (2009). Strategic Leadership: The General’s Art.
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