One Future Challenge

Select one of the article assignments for this module. Prepare a management briefing that explains the article’s key issue or challenge as it is likely to develop over the next three to five years. Find at least two credible sources that assert or deny the points being made by the author. Incorporate the additional authors’ opinions into your analysis.

The written assignment essay should be between 1050 and 1400 words (4 to 6 pages) in length. The report should demonstrate mastery of the concepts in Modules 1 through 6, be written in the third person, and be presented without editorializing. Before submitting your assignment, ensure that your work is an analysis and not simply a summary of findings.

The paper must be written in conformance with the citation formatting requirements of APA style, and all sources, whether directly quoted or paraphrased, must be cited in the text of your assignment as well as included on a References page. Applying APA style can be easily accomplished by using Word’s “References” tab or by following the formatting requirements of the APA (

Note: This assignment is graded based on the activity specifications above using the Written Assignment Rubric. However, a report that is poorly proofread or copy edited (and thus that does not clearly articulate the thoughts of its author) cannot receive a grade higher than satisfactory (C+). Please review both the assignment description and the rubric carefully for the required details.



Articles to choose from:


Using the ProQuest database, find and read the following articles:


  • Gonzalez-Herrero, A., & Smith, S. (2010). Crisis communications management 2.0: Organizational principles to manage crisis in an online world. Organization Development Journal, 28(1), 97–105.
  • Nelissen, P., &VanSelm, M. (2008). Surviving organizational change: How management communication helps balance mixed feelings. Corporate Communications, 13(3), 306–318.
  • Ahmed, Z., Shields, F., White, R., & Wilbert, J. (2010). Managerial communication: The link between frontline leadership and organizational performance. Journal of Organizational Culture, Communication and Conflict, 14(1), 107–120.