For this assignment, select an organization of your choice on which to conduct a thorough SWOT analysis of the internal strengths and weaknesses and external opportunities and threats for that organization. You can write about your current or former workplace or any organization with which you are familiar, such as a well-known company, your church, volunteer organization, or even DeVry University. Please remember that research is required so use an actual organization for which you can find information. This is not a case where you could make one up information.

You must use the mandatory rubric located in Doc Sharing to organize your paper. You do not need to turn in your rubric. Your SWOT analysis should be in a cohesive essay format—no bullet points.

My company is AT&T.

 

MGMT303 Principles of Management

Week 3 SWOT Analysis Rubric

 

 

 

Analyze the internal and external environments of the organization along the following terms. You must use the mandatory outline located in Doc Sharing to organize your paper. You do not need to turn in your outline. Your analysis should a minimum of 1000 words.

 

 

 

SectionDescriptionPoints
Section I

 

  • Write a brief company history, including a mission statement if available.
15Points

 

  
Section II
  • Thoroughly explain at least two major Strengths and two major Weaknesses (review Chapter 9) of the organization.
  • For each strength, discuss why this strength can be considered a distinctive competence for the organization.
  • For each weakness, discuss what the organization could do to minimize that weakness.
  • You should have a minimum of a full paragraph for each discussion of each strength and weakness.
  • Note: Bullet points are NOT acceptable.
45Points
Section III
  • Thoroughly research and analyze two Opportunities and two Threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization’s external environment (Keep in mind an opportunity or threat can stem from more than one dimension within the general environment.). Be sure to include in your discussion the relevant dimensions of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization.
    • PLEASE NOTE: The dimensions of the general environment are outlined in Chapter 2 and in Week 1’s Lecture.
  • Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat.
  • Note: Bullet points are NOT acceptable.
55Points
Section IV
  • Briefly summarize your SWOT analysis.
  • Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment and how the organization can neutralize the threats that are occurring from the dimensions from within the general environment.
  • Note: Bullet points are NOT acceptable.
15Points

 

Paper Format
  • Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources in addition to the Robbins and Coulter

 

  • Spelling, grammar, organization
5Points

 

 

5Points

 

 

 

A few other notes:

  • To help you better understand how to complete a SWOT Analysis, please review the section titled, “The Strategic Management Process” in Chapter 9, reread Weeks1 and 2’s Lectures, and review the SWOT Analysis article that is loaded in Doc Sharing.
  • Please refer to the Library link within The HUB and the APA resources posted in Doc Sharing (to find these documents in Doc Sharing, use the drop down menu) to properly cite your paper using APA.
  • Your topic is due in Week 1, posted for me to review in the Q&A Forum topic of the Discussions. This is not graded, but required.
  • The entire SWOT case paper is worth 140 points.
  • Please name your paper “LastName FirstName_303SWOT.”

 

Please let me know if you have any questions!


I HIGHLY recommend that you watch the presentation on APA Citation located in the
HUB.
See the Syllabus section “Due Dates for Assignments & Exams” for due date information.

 

 

 

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