Product Life Cycle Analysis

Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words:

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a marketing strategy based on this position in the life-cycle:

  • Identify appropriate marketing tools
  • Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle

Cite all sources according to APA formatting guidelines.