Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out:
- What the company representative believes to be environmentally or socially responsible means
- What the company is doing that exemplifies this
- How the company’s marketing clearly depicts this responsibility and translates it for the customer.
Write a one to two-page report on your findings which you will submit for grading.
Use the three questions as your headings. Additionally, explain how well the company appears to be carrying out environmentally and socially responsible marketing. Does it meet the recommendations you have studied?