select-a-fortune-500-company-and-research-their-integrated-marketing-communications-imc-tactics-select-at-least-one-traditional-and-one-digital-venue-to-research-the-imc-tactics-in-a-two-to-four-p/

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why.