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MG6500
LP4:SEMINAR ASSESSMENT
NAME:

Q. 1*

You have used a resource, entitled Product Positioning, that has no author, no date, and no page numbers.You have quoted a sentence from that article.Which of the following is the right way to cite the quote? (1 point., place the letter of the correct answer on the answer line)
a. According to www.inc.com “Concepts like ‘segmentation’ and ‘positioning’ typically arise in the ‘large’ rather than in the ‘small’ business context.”
b.“Concepts like ‘segmentation’ and ‘positioning’ typically arise in the ‘large’ rather than in the ‘small’ business context.” (Product positioning, para. 4)
c.“Concepts like ‘segmentation’ and ‘positioning’ typically arise in the ‘large’ rather than in the ‘small’ business context” (Product positioning, n.d., para. 4).

A.1*

Q. 2*

Name two things that are important to making sound marketing decisions. (2 points)

A.2*

a.
b.

Q. 3

True or false:There is only one solution for each problem.(1 point)

A.3

Q. 4

Once you have implemented your solution and it fails, what do you do? (1 point)

A.4

Q. 5

What are the key marketing decisions based on? (1 point)

A.5

Q. 6*

Being ethical addresses six concepts.What are those concepts? (6 points)

A.6*

a.
b.
c.
d.
e.
f.

Q. 7*

What is the first thing one needs to do when starting the decision-making process? (1 point)

A.7*

Q. 8

What is important to know about the decision you make? (2 points)

A.8

a.
b.

Q. 9

Once the decision has been made and implemented, what should one do?(2 points)

A.9

a.
b.

Q. 10

In your own words, what is the purpose of discussion questions and why are you asked to use scholarly resources when making your initial post? (2 points)

A.10

a.
b.

 
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