the goal of this essay is to use our critical thinking skills and practice argumentation by implementing logos pathos ethos as well as rhetorical analysis

Choose a company that you find interesting, intriguing, or even one you hate, and research a particular advertising campaign they have released. An advertising campaign is essentially all the ads a company releases in a certain season or time period that usually share a common purpose or theme in an attempt to captivate consumers. The ads you research should be: from the same company, within the last decade, and should include preferably one print and one commercial ad (I would like variety but will also accept two ads that are in the same format, like if both are print or both are commercial ads). In a 4-page essay, analyze the effectiveness of this company’s campaign using the critical thinking concepts we have learned so far.

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