Writing articles for the Internet is one of the most effective marketing tools available. People who arrive at your website via a link in the byline (or signature line, or resource box) of your article are what is called pre-qualified. It isnt random. They are already interested in you and what you have to offer. This is advertising gold. The written word still has clout. When people read articles by you repeatedly on the Internet, they come to know you as the expert you are in your field. Articles associate you with a certain subject matter. You cant be everything to everybody. You need a niche. 4.Its repeat and endless advertising. My articles show up in the most amazing places. Recently I walked into a real estate office and there was one of my articles in their regional magazine. Articles in article banks and on websites stay around indefinitely. Someone has just written me theyll be using three articles I wrote about spring activities for families over 3 years ago. You write the article once and the reach in space and time are unbelievable.
They have a shelf life longer than Strontium 90, if that means anything to you. Each of those bylines contains a link to your website, and each time your article is used on another website, youve appeared there. Among the complicated methods search engines use for placement, link popularity is the most comprehensible. Furthermore, people will start writing you asking to exchange links. IMPORTANT TIP: Be sure and demand that if they use your article, links be activated on the Internet. Otherwise, you dont register with the search engines. 6.Increases search engine placement. 3 under personal coach on google, an extremely difficult feat, eclipsing people whove been there much longer. Its hard to bump long-standing people. Ive done this without spending a dime. Let me show you how to do it with Internet articles and a few tricks of the trade. Especially if you offer a service, and are professional and serious about it, as I am, writing articles makes you grow professionally.
It is entirely true that you dont really know something until you teach it, and thats what youre doing. If youre serious about your work, writing about it keeps you on the leading edge. You have to keep researching new topics and learning more, and then developing new ways to communicate about it. This is good for you! So, within your given field, or consistent with your products, what do you write about? I recently reviewed the hundreds of articles I have on one article-bank site which tells you how many visits each article has gotten. And BTW, you MUST do this kind of market research. Dont just write, click and send; analyze! Take the time to go over this data every several months. Then the formula is simple: win-stay, lose-shift. If many people have visited the article, write more like it, and vice versa. Now heres the tricky part. The single most popular article Ive written is are you ready for this?
What do you make of this? That question What do you make of this? must always be your TOOL in marketing. Is it the title thats appealing? Of course, Emotional Intelligence is a very hot topic, but Ive written hundreds with that in the title. It must be the other part the gentle art of conversation. In fact I was asked to be on a radio show, and was also interviewed for a national newspaper as a result of this article. Im sorry to say Im not the genius who knew ahead of time that conversation would be a hot topic. I hadnt a clue. I was just anticipating the holidays and wondering what people might be thinking about. I know family get-togethers can be trying and a bit of formal conversation can make the occasion more pleasant and less likely to degenerate into turf wars and old-wound licking.
When the newspaper reporter called me to interview me about dinner table conversation, I was truly amazed at the questions she asked. I grew up being schooled in the gentle art of conversation. Evidently its one of those things that got lost along the way. Through her questions, I formed ideas for many more articles. TAKE HOME POINT: Figure out whats popular and why, and do more of it. FURTHER TRICKY POINT: This website tells you which articles were VISITED, not necessarily used. Take this into account. For instance, catchy titles will definitely get someone to look. My second and third most popular articles are An Emotionally Intelligent Workplace Culture: Is It for You? and Whats Going on with Mobbing, Bullying and Work Harassment Internationally. Since I write many articles for individuals, and social and relational applications of emotional intelligence, this is valuable information for me. The workplace may be a better focus for my work.