Understanding Business Research Terms & Concepts

Locate two research studies: one in which the business problem is researched using a qualitative design and the other using a quantitative design. These should be in an industry you are currently working in or are interested in working.(Business Administration)


Develop a 1,400-word analysis of the research and include the following:


·         Summarize each of the research studies briefly.


·         Discuss the strengths and weaknesses of each design approach.


·         Discuss the strengths and weaknesses of each sampling approach.


·         Identify the specific situations in which you might choose each of the data collection instruments.


·         Discuss the strengths and weaknesses of statistical analysis use to describe the data.


·         Discuss whether the identified sampling method and data collection approach are appropriate for your own business, industry, or functional area.


Cite a minimum of two peer-reviewed sources.


Format the assignment consistent with APA guidelines.