Understanding Business Research Terms & Concepts

Locate two research studies: one in which the business problem is researched using a qualitative design and the other using a quantitative design. These should be in an industry you are currently working in or are interested in working.(Business Administration)

 

Develop a 1,400-word analysis of the research and include the following:

 

·         Summarize each of the research studies briefly.

 

·         Discuss the strengths and weaknesses of each design approach.

 

·         Discuss the strengths and weaknesses of each sampling approach.

 

·         Identify the specific situations in which you might choose each of the data collection instruments.

 

·         Discuss the strengths and weaknesses of statistical analysis use to describe the data.

 

·         Discuss whether the identified sampling method and data collection approach are appropriate for your own business, industry, or functional area.

 

Cite a minimum of two peer-reviewed sources.

 

Format the assignment consistent with APA guidelines.