What are some ways to make sure surveys are not done in “poor fashion?”

What are some ways to make sure surveys are not done in “poor fashion ”
and
Example of “Random and Systemic Sampling”
this is the reference we are using but I am okay with another source

Neutens, J. J., & Rubinson, L. (2010). Research techniques for the health sciences (4th ed). San Francisco, CA: Benjamin Cummings.