Write a brief definition of each term, a brief description of the contributions of each person, and a full name for each acronym on the following lists.

Write a brief definition of each term, a brief description of the contributions of each person, and a full name for each acronym on the following lists. Your paper should be typed and items should be numbered the same as on the lists below. Each of the 134 items is worth 0.75 points. Missing definitions are worth 2 points each. Any evidence of plagiarism will render the entire project invalid and result in a zero grade for all papers involved. (Look them up where ever you want, just be sure to paraphrase the answer.)

 

Public Relations Terms

1  Actuality

2  Adaptation

3  Advertising equivalency

4  Advocacy

5  Agenda-setting

6  Amos Kendall

7  Annual report

8  AP

9  Apologia

10           ANR

11           APA

12           APR

13           Backgrounder

14           Bio

15           Burson-Marsteller

16           Carl Byoir

17           Clipping service

18           Competitive parity

19           Copyright

20           Corporate communication

21           Crisis communication

22           Defamation

23           Edward Bernays

24           Embargo

25           Ethics

26           Ethos

27           Focus group

28           Gatekeeper

29           Hill & Knowlton

30           IABC

31           Issue management

32           Ivy Ledbetter Lee

33           Libel

34           Likability

35           Marketing communications

36           Mass media

37           Media kit

38           Message entropy

39           News conference

40           News release

41           NIRI

42           Off-the-record

43           One-voice principle

44           Position statement

45           Prebuttal

46           PRSA

47           PRSSA

48           Probability sample

49           Producer public

50           Pseudo-event

51           Public

52           Questionnaire

53           Receiver

54           Reputation

55           Rex Harlow

56           Rhetoric

57           Salient information

58           SiLoBaTi+UnFa

59           Speaker’s bureau

60           Source credibility

61           Strategic silence

62           Strategy

63           Tactic

64           Teleconference

65           Velvet ghetto

66           VNR

67           Vocal commiseration

 

Advertising Terms

1  AAAA

2  AAF

3  ABC

4  Account manager

5  Advertising unit

6  Ad Council

7  Arbitron

8  Audience share

9  BBDO

10           Bleed advertisement

11           Body copy

12           Brand equity

13           Breakout-ad

14           Camera-ready

15           Copy testing

16           Corrective advertising

17           Creative

18           Creative platform

19           Dayparts

20           David Ogilvy

21           Demographics

22           Direct marketing

23           Display advertising

24           DMA

25           Drive time

26           Flight

27           FCC

28           Frequency

29           FTC

30           Gross impression

31           GRP

32           HUT

33           IMC

34           Infomercial

35           In-house agency

36           Interstitial ad

37           J. Walter Thompson

38           Jingle

39           King-size poster

40           Market share

41           Marketing mix

42           Media buyer

43           Open rate

44           Out-of-home advertising

45           Painted bulletin

46           PCI

47           Pro bono

48           Psychographics

49           Pull strategy

50           Pulsing

51           Push strategy

52           Rating point

53           Reach

54           ROP

55           Rotary bulletin

56           Saatchi & Saatchi

57           SAU

58           Service mark

59           Share

60           Showing

61           Spam

62           Storyboard

63           Subliminal

64           Thumbnail

65           Trade advertising

66           Trademark

67            Transit advertising