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Data collection is the process in which information is gathered from various sources. For doing the market research, data collection is the first step and furthers all market research is based on collected data. Researcher has to adopt various data collection methods to collect the more relevant and authentic data (Axinn & Pearce, 2006). Due to the dynamic environment, market research is very important to know customer’s taste and preferences. Questionnaires are the method in which specific set of questions are framed and these questions are asked from respondents. This method will give more relevant data as the information is directly gathered from respondents (Brace, 2008). Interviews are suitable, when personal information is required from respondents. Researcher asks some general question from the respondents. In case of sampling, researcher takes a sample of the research issue that represents the whole issue. It is more suitable, when the area of research is very wide. For the collection of relevant data and to explore various information researcher has to adopt the process of data collection. Following the data collection process helps in gathering data in systematic manner. Lastly, researcher scrutinizes all the facts, data and information and evaluates the relevant and authentic data that is useful and most suitable for solving research problems (Smith & Albaum, 2005). This process of data collection is followed in every organization. Researcher must collect the data very carefully and accurately because these data is used as base for doing further market research. Axinn, W.G., & Pearce, L.D. Mixed method data collection strategies. UK: Cambridge University Press. Brace, I. (2008). Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (2nd eds.). UK: Kogan Page Publishers. Flick, U. (2009). An Introduction to Qualitative Research (4th eds.). Sapsford, R. & Jupp, V. (2006). Data collection and analysis (2nd eds.). Smith, S.M. & Albaum, G.S. Fundamentals of marketing research. Wolf, J. (2008). The Nature of Supply Chain Management Research.
1. An ATM machine accepts a card from a user. 2. The user inputs a Personal Identification Number (PIN) to authenticate the user’s identity. 3. The system validates the card and the PIN, then either continues processing or rejects the card. 6. The appropriate financial system responds with permission or denial of the request. 7. The ATM asks the user if they want a printed receipt. 8. The ATM acts on the request according to the response received from the financial system. 9. The system updates the bank’s financial system for ATM transactions or sends an EFT to the appropriate financial institution for credit card transactions. 10. The ATM prints a receipt if one is requested. 11. The system prompts the user for another transaction and repeats steps 4 – 10 if yes. 12. The ATM closes the session and waits for another user when done. 1. PINs are four digits in length. 2. Account numbers are contained on the cards used to gain access. 3. Card readers must read embossed characters and magnetic information. 4. The ATM system must format transactions in Electronic Data Interchange format for transmission to other financial institutions.
5. Non-sufficient funds in an account should cause the rejection of a withdrawal request or cash advance transaction. 6. ATM cards may link to more than one account. 7. PINs and account numbers are issued by the appropriate financial institutions. 1. The ATM machines should accept cards in a card reader. 2. The card reader should be the “swipe” type and the machines will not retain cards. 3. The ATM machines must interface with the bank’s existing financial system. 4. The ATM system must be capable of formatting transactions using EDI standards. 5. The ATM system must be capable of performing EFTs. 6. The ATMs must communicate with the bank’s financial system using secure methods. 7. The ATM machines will not communicate with one another. 8. The bank’s financial system will handle the communication with other financial systems. 9. Touch-pads should be used to reduce mechanical failure. 10. ATM machines must be able to withstand inclement weather.
1. The system should respond to requests in less than five seconds. 2. The system should be available for communication 97% of the time (Pfleeger and Atlee, 2006) on a 24/7/365 basis. 3. An individual ATM should process requests not involving dispensing funds when the cash hampers are empty. 4. Cash hampers should be regularly serviced to maintain convenience for bank customers. 5. Displays should be easy to read and touch pads easy to use. Functional and Non-Functional Requirements Simply Put! A business system developer or analyst needs to know who the responsible parties or stakeholders are for a particular project. Once stakeholders are identified, the methodology for requirements gathering can be identified. For the ATM project, a reasonable start for the requirements gathering process would be to review the IT Service Request (Rosenblatt, 2003) for the forthcoming project. The IT Service Request should list the requesting authority and provide a good resource to identify stakeholders along with the bank’s organizational chart.