Sit down with pen and paper in a quite location. Yes, you read correctly. I said pen and paper. It is easier from a work perspective to sit in front of your monitor, but past experience has taught me that the creative side of my brain works better with pen and paper. Of course it is up to what ever works for you. Now, write down a short list of topics that you are semi-familiar with. I say “semi” because you can always perform a bit of research to learn more. These topics can be on anything: gardening, cooking, computer programming, specific hobbies, construction, research, medicine, etc. After you have made your list, weed out the topics that are not associated with your business. For instance, if your business is computer programming, you probably don’t want to focus on creating a short report on gardening. The reasoning here is to target your market.
Gardening info is not targeted to the computer programming market. Now pick one or two topics, open a word processor, or even your notebook, and start writing every little bit of information you know on the subject. Putting It Together I recommend structuring your report similar to a book report. Remember writing those in school? Why a book report? The focus here is short and informative. This isn’t creative writing. You don’t want to go off on some tangent about literary prose. Short, concise, and highly informative information to guide others is what works here. Format And Packaging Format is somewhat of a personal preference. But, keep computing platform in mind. There are numerous e-book compilers, many free, that can be used to create a small exe file of your report. The advantage here is that it can be created in web page format and then compiled with links that when clicked will actually open in the e-book window.
One downside however is that as far as I have been able to tell they only compile in PC format. So, anyone with a Mac will not be able to view the file. I have used Easy e-Book Creator for several short reports. It is simple and easy to use. I create the pages in HTML format using Microsoft Frontpage and then compile. 20. The resulting e-book is in exe format. Book Compiler also has a free trial version. I however was not as happy with it. PDF is essentially universal. Just about anyone these days can open a pdf. The problem is that pdf file creators are rather pricey. An alternative is the Microsoft Reader plug-in for Word. Microsoft is attempting to compete with Adobe in creating a new standard. Distribution After all else is done, its time to get your report to market. Now, there is not a single definitive way to do this. I use e- zine advertising, classified ads, pay-per-click, and traffic exchanges to advertise short reports in the hopes of pulling interested readers to sign up for the e-Kinetic E-Zine. What is great about this method is that it truly is win-win. I gain new subscribers who I get to share interact with through the e-zine, and subscribers receive valuable information at zero cost. He has a PhD in Physics and is married with two daughters and two cats.
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