– Introduction (approx 200 words), where you analyse Ryanair’s corporate reputational problems – Main Body (approx 1,500 words), where you analyse how to: (i) improve the company’s long-term customer service, identity, image, and brand (ii) ensure the company gains positive publicity, and (iii) develop a strong corporate reputation for the company overall, beyond 2016. – Conclusion and Recommendations (approx 200 words), where you explain how not only Ryanair, but other corporations in general, can benefit from enhancing their long-term strategic corporation reputation management – Bibliography / References, using the Harvard referencing system (see below) You must include and apply appropriate academic / theoretical frameworks, concepts, and models to justify your recommendations, taking in into consideration the various needs of the many and diverse stakeholder / audience groups. Also, feel free to augment your 2,000-words of text with images, graphs, tables, and charts.
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