PLEASE READ AND FOLLOW THE FOLLOWING DIRECTIONS FOR PAPER
Report 1 – Using information gained over the past few units as well as academic research, identify and evaluate an opportunity to use sustainable development marketing initiatives within an organization. Write a 1000-word APA formatted paper proposing the idea for the organization.
The paper should include:
the application of green marketing terms.
the role of sustainable development/production as a marketing strategy and
whether indirect green marketing provides a means to improve consumer involvement.
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