Refer back to the brand chosen for the Week 1 assignment.
Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.
Create a 700- to 1,050-word marketing strategy based on this position in the life-cycle:
Identify appropriate marketing tools
Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle
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