Promotion is typically the most controversial element in the marketing mix. Your text discussed some of the major criticisms of advertising (e.g., deceptive, manipulative, offensive). Do you mostly agree or disagree with each of those typical criticisms?
What do you think about the increased use of branded content, especially in digital marketing, such, native advertising, product placement, branded entertainment and advergaming? How do you think consumers respond to such tactics? Are these tactics deceptive? What other ethical issues might arise from such tactics?
What do you think about search engine marketing that involves advertisers paying search engines to give them priority positioning in search results? What about social media sites like Facebook or Twitter generating revenue by selling search terms to advertisers? Are these practices ethical?
Finally, what are your thoughts on greenwashing? How much of a product should be environmentally friendly for it to be considered a truly green brand? Fifty percent? Eighty percent? Should the practice of greenwashing be regulated?
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