To prepare for this assignment, review the Cola Wars case, as well as the article “Five Competitive Forces that Shape Strategy.” Consider the role of the following key components of the soft drinks industry value chain: concentrate producers, bottlers, and retailers.
For each of the key value chain components, assess the power of each of six forces in the industry: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry?
Focus on how you see Coca-Cola positioned in the market vis-à-vis the six forces you have identified and which recommendations would you give to Coca-Cola’s management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors.
Your well-written paper should meet the following requirements:
Be 3-4 pages in length, which does not include the required title page or reference page, which are never a part of the content minimum requirements.
Use APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
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